| Senior Director - Design & Development, iPlay at Hasbro
DropMix: Blending Partnership, Technology & Gaming
This session will lift the lid on the collaborative development process between Hasbro and Harmonix on the fast paced music-mixing game, DropMix.
Bio: Discovering and innovating the world’s best play experiences, Phil’s craft is channelled through building next-generation leaders, new processes and industry-best products. A toy designer and technologist with a passion for driving incremental business, his career talents and curiosity were evident at a young age. Compiling RC car motors, shing wire and batteries into elaborate duct tape bound lawnmowers, his love affair with the most magical of industries has spanned 15+ years. He is constantly innovating, evolving his global philosophy of partnering with the world’s experts and bringing the best opportunities to market which ignite consumers’ creativity and imagination.
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