| Founder, Primo Toys

Impact efficiency in the toy industry

At age 8, Filippo wrote a letter to LEGO, asking for spare manuals, and a job, an experience that would push him to explore the small forces that shape a life, by starting a global early years STEM technologies business, focusing on 21st century readiness, 20 years later. This presentation examines the concept of innovative efficiency, where the output of a creative can have the greatest influence on a human existence by affecting it’s trajectory as close as possible to it’s point of origin, and how to find purpose by thinking “impact first”.

Bio: A former Gold Cannes Lion 2016 winner, Filippo Yacob is the Founder and CEO of Primo Toys and the creator of Cubetto, the most crowdfunded learning technology in Kickstarter’s history, and the world’s first screen-less programming system, which is currently used in over 100 countries, and has introduced over 1,000,000 children in early years learning to computer programming principles.

Filippo Yacob is a multi award winning creative, having won a Gold Cannes Lion, A Best Of Best Red Dot Award, Graphite D&AD, and a Forbes 30 Under 30 2017 honouree where he headed the social entrepreneurship category for Europe. As an entrepreneur, he is on a mission to create a 21st century child centered technology company that focuses on early years 21st century readiness.

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